Great tips to optimise your web site for search engines: part 1

How to get a better search engine ranking Part 1

One of the best ways to get your online business noticed is to make sure it appears near the top of search engine lists. And there are lots of tips and tricks you can use to do this. In this two-part feature, we look at some great ways to optimise your website for search engines.

Tip 1: Keyword research

Internet marketing and eCommerce expert Nigel Burke from AVS Networks says it’s essential to research the right keywords to embed in your site. Search engines will use these to rank your site.

“The idea is to use a tool like the free Google Keyword Research Tool to see how often the keywords you want to use are searched each month. For example, if you run a hotel in Bathurst it’s no good using the keywords ‘Bathurst hotel’ if people are searching using the words ‘Bathurst accommodation’. The tool will be able to tell you which search terms related to your site are most popular,” he advises.

Tip 2: Use tags properly

Nigel explains that search engines use a number of different ‘tags’ to rank sites. Some of the most important tags are the title tag and the meta tags. These tags sit behind the site and you use keywords in them to help search engines rank your site. The page title tags and meta description tags are often used by Google to rank search results.

Tip 3: Look for opportunities to embed your keywords

It’s important to embed your keywords into other areas of your site such as headings, content and pictures because the more frequently your keywords are used in your site, the easier it is for search engines to find you. But avoid ‘keyword stuffing’, otherwise Google could penalise your site.

Keyword stuffing is when you tag everything on your site with your chosen keywords in an attempt to have your site’s pages ranked as high as possible on search lists.

Want to know more? Read part two of this article.

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